The creative OS

Lenses and skills, across every model, tool and fleet.

One lens, serving every agent on the project.

The living brand guide

Your eye, as a full brand identity system.

Living brand guide v15v16 Growing

Eye

GrainWarm lightNegative space

Style

Warm light, unsentimental Structure before beauty Colour as a doorway

Brand

Warm light, unsentimental

Meaning

Design decided by looking, not guessing.

Narrative

The rough draft counts as much as the finish.

Thought process

SeeNameApply

ICP

Designers becoming founders.

Position

The eye, not the prompt.

Guidelines

Warm over neutralGrain over gloss Space over clutterReal over generated
StyleEyeBrandMeaningThought processNarrativeICPGuidelinesPositionThroughlines
Style
Three named lenses, each with its own strength, shifting as your intensity does.
Eye
The six-swatch palette and three texture chips, read from your pixels and updated with every new file.
Brand
A wordmark set in your own voice, redrawn as the voice settles.
Meaning
Why the work looks the way it does, restated as you make more of it.
Thought process
How a brief becomes a decision, mapped as a three-node graph, remapped as the pattern changes.
Narrative
The story the eye is telling, carried forward from project to project.
ICP
Who the work is for, named plainly and sharpened the more you ship.
Brand guidelines
The rules the eye holds itself to, and the ones it has earned the right to break.
Marketing position
Where the work sits against everything else, checked against what you make next.
Throughlines
The thin line connecting every part above into one eye, drawn fresh with each update.

Your second brain for design thinking.

Once Fovea understands everything about a designer and understands their eye, their eye turns into a living, breathing brand guide that is in their control.

How it runs at platform scale

Your work

Your lens

Every tool

A reference named Midnight ride Midnight ridefrom your folder
A reference named Levant Levantfrom your folder
A reference named The 24 hour race The 24 hour racefrom your folder
Living brand guideGrowing
v14v15
From the more motion seriesMidjourney · Style prompt · LIVEIllustrative
From the how NYC feels seriesClaude · SKILL.md · LIVEIllustrative
From the stand still seriesAny agent · Lens endpoint · LIVEIllustrative
From the teal terrain seriesFigma · NextIllustrative
From the nightride in motion reelfal.ai · NextIllustrative
01Understands

Learns how a studio sees.

Every reference the studio already has, read the same way as one designer's own folder: the rough iterations count as much as the finals, across everyone who feeds it.

02Encodes

Lenses the whole team owns.

Palette, composition, texture, tone, the rules broken on purpose: named once, so the standard survives past any single hire, not kept in one person's head.

03Connects

Goes to work across models and fleets.

One lens, serving every agent on the project: the same lens that already serves one designer in one tool, unchanged, at a fleet's scale.

See it at two scales
04Grows

Keeps growing across every project.

Every project the studio ships adds to the same lens. The more it makes, the sharper its own standard gets, and the more it is worth to the next person who borrows it.

See the marketplace

The same lens, at two scales

Warm light, unsentimental Your lens

One designer· Today

You, in the tools you already open

A fleet of agents· Same lens

Claude
Cursor
Codex
Any agent
Any image tool

One lens, serving every agent on the project.

Live and next

Six exports already live, six more tools next.

SKILL.mdLIVE Lens endpoint · JSONLIVE Style promptLIVE MidjourneyLIVE ClaudeLIVE Any agentLIVE Midjourney srefNext FigmaNext fal.aiNext FramerNext RunwayNext SplineNext
And later, lenses earn

Publish your lens, or borrow someone else's.

Read left to right →
Midnight rideLens 001 · flagshipIttai ShakedWarm light, unsentimental
NightrideFilmIllustrativeNight, but never cold
Blue printsBrandIllustrativeStructure before beauty
Threshold in colourIllustrationIllustrativeColour as a doorway
How NYC feelsPhotoIllustrativeThe city at eye level
Cards are illustrative, built from Ittai's own work. Nothing has sold yet. See the marketplace →
The founding hundred

Claim a founding spot.

The beta is in active development and the first invites go to the founding hundred: designers, art directors and studios. Claim your spot and mint your first lens card, with your name on it.